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Run Italia 2.0 powered by Diadora
September 26, 2018 @ 6:30 pm - 8:00 pm
Run Italia on September 26th with Diadora and Potomac River Running Store =DC= as we celebrate the import of the Mythos line of running shoes to North America.
Founded in 1948, Diadora has long been recognized as the undisputed protagonist of international sport. After a temporary hiatus, the Italian brand is back to reclaim their leading role in the running movement. The new family of running shoes: The Mythos BluShield Fly and Mythos BluShield, are designed in Italy and created exclusively for Run Specialty in the United States. With a beautiful ride and sophisticated Italian design, the Mythos line is built with an adaptive BluShield technology that listens to how you run and responds accordingly to every foot strike.
As a reward to our #PRRunningFamily, we invite you to experience the incredibly soft, super responsive Diadora Mythos family of performance footwear first-hand during a 4-mile run along the National Mall. =PR= DC is bringing this EXCLUSIVE opportunity to trial the Mythos line BACK to the District due to your requests. The local Diadora Rep will be in-house to answer all things Italia throughout the night.
The first 20 people to try-on and demo Diadora footwear during the night will receive a complimentary Italian Gelato post-run from Dolcezza Gelato & Coffee located in CityCenter.
On September 26th, it’s not about the finish line, it’s not about the struggle, it’s not about the pain…. it’s about the joy of running as we #RunDC Italia style! #MakeItBright
NOTE: We #RunDC rain or shine. Storage and changing areas are available. All paces welcomed.