Just in time for hot summer temps, all nine Potomac River Running Store locations now offer a unique product that can make a difference in your comfort and performance while enjoying outdoor activity. The EnduraCool™ Cooling Towel by MISSION is designed to help keep your body temperature down by providing instant cooling relief.
So much more than a towel, this product is truly a technical fabric that works when following these simple steps for use:
Soak your EnduraCool™ Cooling Towel in water, wring it out, and snap it in the air to activate its cooling properties. These cooling towels work by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create the prolonged cooling effect.
How much cooler will your MISSION cooling towel feel? You can expect to be cooled up to 30 degrees below average body temperature when using the towel wet, and you’ll also get the benefit of sun protection, as they offer an incredible UPF 50 defense against the sun.
Look for the MISSION EnduraCool™ Towels in all of our store locations, near our other accessories and apparel items. As with every new item we present to you, our staff have put these new cooling towels to the test, so you can be assured of buying a product that will help you avoid the effects of our summer heat.